Principles of Services Marketing by Adrian Palmer

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Principles of Services Marketing by Adrian Palmer

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Summary

The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.

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Principles of Services Marketing by Adrian Palmer

The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.

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SKU Unavailable
ISBN 13 9780077097486
ISBN 10 0077097483
Title Principles of Services Marketing
Author Adrian Palmer
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2000-12-16
Number of pages 360
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.