Product Design and Development
Product Design and Development
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Summary
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, this work presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise.
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Product Design and Development by Karl Ulrich
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, "Product Design and Development" by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
| SKU | Unavailable |
| ISBN 13 | 9780071259477 |
| ISBN 10 | 0071259473 |
| Title | Product Design and Development |
| Author | Karl Ulrich |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2007-09-01 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |