Profit Brand by Nick Wreden
Benefit from a comprehensive metrics-based approach to branding that directly links branding activities with bottom-line results, including common benchmarks to ensure customers buy not once, but again and again.
"I learned a lot from reading Profit BrandThis book does a superb job in showing how companies can gain by tracking individual customers profitability, and not simply basing their strategies on aggregate measures such a sales and market share." * Philip Kotler, Professor of International Marketing, Kellogg School of Management *
"Finally, a strategic view of brands and branding. Explains and illustrates at a managerial level the why, how and with what value brands can build shareholder value. The first truly global brand and branding book." * Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management, Northwestern University, USA *
"Compelling argument that most brand practitioners are out of synch with the two groups they most need to relate to: consumers and corporate management If youre in branding, Profit Brand should be on your bookshelf." * Imedia Connection *
"Finally, a strategic view of brands and branding. Explains and illustrates at a managerial level the why, how and with what value brands can build shareholder value. The first truly global brand and branding book." * Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management, Northwestern University, USA *
"Compelling argument that most brand practitioners are out of synch with the two groups they most need to relate to: consumers and corporate management If youre in branding, Profit Brand should be on your bookshelf." * Imedia Connection *
Nick Wreden is a renowned brand futurist and Managing Director of FusionBrand, a consultancy that specializes in customer loyalty and metrics-based branding. He has over 20 years' experience of branding products for Fortune 500 and other companies, including IBM, Cisco and Hitachi. He is an award-winning writer and member of the American Marketing Association, and teaches brand management at executive level.
| SKU | Unavailable |
| ISBN 13 | 9780749450182 |
| ISBN 10 | 0749450185 |
| Title | Profit Brand |
| Author | Nick Wreden |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2007-06-03 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |