Public Relations Strategies and Tactics by Kristie Byrum

Public Relations Strategies and Tactics by Kristie Byrum

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce students to concepts in mass media, communication theory, and strategic communication. Additional sections explore subjects that encompass public relations planning and research, mass media channels, social media channels, and crisis communications. Students read selections about mass communication topics including ethics, copyright and trademark law, and persuasive writing. The anthology concludes by presenting readers with a compelling case study to demonstrate public relations in action. Public Relations Strategies and Tactics is an excellent resource for introductory courses in public relations, mass media, and communications.

Kristie Byrum, Ph.D., APR, Fellow PRSA, is an associate professor of mass communications at Bloomsburg University of Pennsylvania and international public relations scholar. Dr. Byrum has presented her research at the World Public Relations Forum and at a multitude of academic conferences in Europe, Canada, and China. A former entrepreneur, corporate executive, and communications agency owner, she brings real-world experience to her teaching and published works. She is an awarded-winning professor, accredited public relations professional, and honored member of the Public Relations Society of America's College of Fellows.

SKU	Unavailable
ISBN 13	9781516536610
ISBN 10	1516536614
Title	Public Relations Strategies and Tactics
Author	Kristie Byrum
Condition	Unavailable
Binding Type	Paperback
Publisher	Cognella, Inc
Year published	2018-12-30
Number of pages	340
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable