Public Sector Marketing by Tony Proctor

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Public Sector Marketing by Tony Proctor

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Public Sector Marketing by Tony Proctor

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

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SKU Unavailable
ISBN 13 9780273708094
ISBN 10 0273708090
Title Public Sector Marketing
Author Tony Proctor
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2007-07-20
Number of pages 248
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.