The Pumpkin Plan
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The Pumpkin Plan by Mike Michalowicz
Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its fieldEach year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
Mike Michalowicz has built and sold two multimillion-dollar businesses, and his third, Obsidian Launch, is a consulting organization that helps firms reach their full potential. He is the author of The Toilet Paper Entrepreneur and a Wall Street Journal small business columnist. Visit www.PumpkinPlan.com for more information.
| SKU | Unavailable |
| ISBN 13 | 9781591844884 |
| ISBN 10 | 1591844886 |
| Title | The Pumpkin Plan |
| Author | Mike Michalowicz |
| Series | Entrepreneurship Simplified Ser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2012-07-05 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |