Purple Cow
Purple Cow
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Summary
This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.
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Purple Cow by Seth Godin
Full of the latest, coolest marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference at their company by helping create products and services that are worth marketing in the first place.
Seth Godin has cult-like status in the marketing world and is author of the international bestseller Permission Marketing.
| SKU | Unavailable |
| ISBN 13 | 9780718146962 |
| ISBN 10 | 0718146964 |
| Title | Purple Cow |
| Author | Seth Godin |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Books Ltd |
| Year published | 2004-01-12 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |