Purple Cow by Seth Godin

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Purple Cow by Seth Godin

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Summary

This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

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Purple Cow by Seth Godin

Full of the latest, coolest marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference at their company by helping create products and services that are worth marketing in the first place.

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Seth Godin has cult-like status in the marketing world and is author of the international bestseller Permission Marketing.
SKU Unavailable
ISBN 13 9780718146962
ISBN 10 0718146964
Title Purple Cow
Author Seth Godin
Condition Unavailable
Binding Type Hardback
Publisher Penguin Books Ltd
Year published 2004-01-12
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.