Questionnaire Design by Paul N Hague

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Questionnaire Design by Paul N Hague

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Part of Market Research S series

Summary

A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.

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Questionnaire Design by Paul N Hague

A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.

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SKU Unavailable
ISBN 13 9780749409173
ISBN 10 0749409177
Title Questionnaire Design
Author Paul N Hague
Series Market Research S
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 1993-05-30
Number of pages 144
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.