Reading Media by Jonathan Gray

Reading Media by Jonathan Gray

Innovative methods in textual analysis to decode today's ever-expanding media landscape

Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies' most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.

The volume insists that the close study of meaning, form, and representation remains central to understanding media's power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects – such as plastic waste, memes, and refugee-authored media – while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action.

Reading Media advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today's media environment. Essential for students and scholars in media, communication, and cultural studies, Reading Media both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.

"Reading Media brilliantly demonstrates the continued relevance of textual analysis as tool for understanding a vast array of contemporary cultural forms from film franchises and digital games to posters and TikTokAt once a guide to methods and a compelling set of critical essays, this book offers essential frameworks for media studies." - Lynn B Spigel, Northwestern University

Jonathan Gray (Editor)
Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).

Daphne Gershon (Editor)
Daphne Gershon is Lecturer at Gonzaga University. She received her PhD from the Media and Cultural Studies program at the University of Wisconsin-Madison

SKU	Unavailable
ISBN 13	9781479830305
ISBN 10	1479830305
Title	Reading Media
Author	Jonathan Gray
Series	Critical Cultural Communication
Condition	Unavailable
Binding Type	Paperback
Publisher	New York University Press
Year published	2026-02-03
Number of pages	400
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.