Reality Check by Guy Kawasaki
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organisations - ones that stand the test of time and ignore any passing fads in business theory.
Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
| SKU | Unavailable |
| ISBN 13 | 9781591843948 |
| ISBN 10 | 1591843944 |
| Title | Reality Check |
| Author | Guy Kawasaki |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2011-02-22 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |