{"product_id":"redefining-global-strategy-book-pankaj-ghemawat-9781591398660","title":"Redefining Global Strategy","description":"Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, \"flat\" world, and the allure of similarities, firms launch one-size-fits-all strategies.  But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally.  In this \"semiglobalized\" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for:  * Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.  * Tracking the implications of particular border-crossing moves for your company's ability to create value.  * Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter \u0026amp; Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge.  Crucial for any business competing across borders, this book will transform the way you approach global strategy.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49533193748753,"sku":"GOR010645151","price":18.99,"currency_code":"AUD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552672325905,"sku":"GOR001868503","price":18.99,"currency_code":"AUD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50391867490577,"sku":"CIN1591398665G","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50391868670225,"sku":"CIN1591398665VG","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50490230178065,"sku":"GOR004576741","price":18.99,"currency_code":"AUD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51038398808337,"sku":"NIN9781591398660","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680658616593,"sku":"NLS9781591398660","price":59.59,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591398665.jpg?v=1751023055","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/redefining-global-strategy-book-pankaj-ghemawat-9781591398660","provider":"World of Books ","version":"1.0","type":"link"}