Relationship Marketing by Regis Mckenna

  •
1 1

Relationship Marketing by Regis Mckenna

Checking stock...
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Relationship Marketing by Regis Mckenna

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

You might also like

Regis McKenna is the founder and chairman of Regis McKenna, Inc., a Palo Alto, California-based international marketing consultancy organization. He is also a general partner at Kleiner Perkins Caufield & Byers, a renowned U.S. venture capital firm. a company that invests in startups. He is a trustee at Santa Clara University and a director for a number of private and public organizations. He is an advisor to the Stanford Graduate School of Management and the School of Government. He gives a lot of talks at universities and industry conferences all over the world.

SKU Unavailable
ISBN 13 9780201567694
ISBN 10 0201567695
Title Relationship Marketing
Author Regis Mckenna
Condition Unavailable
Binding Type Hardback
Publisher Addison Wesley Longman (Higher Education Division, Pearson Education)
Year published 1991-11-01
Number of pages 600
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.