Research Methods for Business by Uma S Sekaran

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Research Methods for Business by Uma S Sekaran

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Summary

Integrates ethical issues relating to research and the aspects of business, data collection, and data analysis. This book also discusses the issues in cross-national research in sampling and data collection.

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Research Methods for Business by Uma S Sekaran

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross--national research in sampling and data collection are thoroughly discussed. The qualitative--quantitative aspects of research are brought together through a case study on the final chapter.

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SKU Unavailable
ISBN 13 9780471203667
ISBN 10 0471203661
Title Research Methods for Business
Author Uma S Sekaran
Condition Unavailable
Binding Type Hardback
Publisher John Wiley and Sons Ltd
Year published 2002-09-13
Number of pages 464
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.