Researching Hospitality and Tourism by Bob Brotherton

Researching Hospitality and Tourism by Bob Brotherton

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

Bob Brotherton’s writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industryHe takes great care to wonderfully ‘humanize’ the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse). In conclu­sion, therefore, Researching Hospitality and Tourism is a very welcome hand­book, and thanks to its friendly, personal and down-to-earth style (yet not compromising on the academic content!) I found it a very welcome addition to undergraduate tourism and hospitality reading lists. -- Maarja Kaaristo
This book represents a very good guide to research, offered at an affordable price for students, and the companion website is an excellent enhancement to the Second Edition. -- Marion Joppe, University of Guelph
Bob Brotherton’s Researching Hospitality and Tourism is currently the leading book of its kind. It reflects the author’s long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors. The text is written with great clarity, and students and other novice researchers will find it accessible and user-friendly. Highly recommended. -- Professor Roy C. Wood
Bob Brotherton’s book is useful and helpful to anyone who is writing research or a thesis in Hospitality or Tourism. This book includes critical aspects of the research process, including discussions of methodology, the philosophy of research, ethics, and everything else relevant to the research process. Most importantly, it discusses the entire process that a student or researcher needs to go through in order to do research in a proper way. It is a comprehensive and useful tool for anyone writing in the field.  I recommend this book to anyone at any level who intend to do research in Hospitality or Tourism. For students, this is an especially useful and comprehensive tool and resource to help them along the entire process of doing research.  -- Professor Craig Webster

Dr Brotherton has built on the first edition by expanding the coverage of literature, methodological techniques and exercises to guide students. Researching Hospitality and Tourism takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation, and it continues to be a key subject-specific resource in our fields.

-- Dr Peter Lugosi

This is a very useful book both for those who are studying tourism administration at any level and also for members of the tourism industry including tourism planning specialists at administrative positions. I find the book reader-friendly and well organised.

-- Professorr Bülent Himmetoglu

Bob Brotherton's books reflect his long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors.

SKU	Unavailable
ISBN 13	9781446287552
ISBN 10	1446287556
Title	Researching Hospitality and Tourism
Author	Bob Brotherton
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2015-08-31
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.