Retailing by Roger Cox

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Retailing by Roger Cox

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Summary

'Retailing: An Introduction', fifth edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities.

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Retailing by Roger Cox

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation’s activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

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SKU Unavailable
ISBN 13 9780273678199
ISBN 10 0273678191
Title Retailing
Author Roger Cox
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2004-03-11
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable