Retailing in the 21st Century by Manfred Krafft
With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, here is in a single volume a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.From the reviews:
"The book ‘Retailing in the 21st Century’ improves contemporary retailing’s public image, enhances the knowledge of its practioners, and stimulates further retailing research… Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)
From the reviews of the second edition:
“Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. … Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. … it provides good insight about retailing … . A selective reading would benefit anyone who hopes to succeed in tomorrow’s retail environment.” (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)
| SKU | Unavailable |
| ISBN 13 | 9783540720010 |
| ISBN 10 | 3540720014 |
| Title | Retailing in the 21st Century |
| Author | Manfred Krafft |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Year published | 2010-02-08 |
| Number of pages | 462 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |