Rowsome Frank : Verse by the Side of the Road
Proud to be B-Corp
The feel-good place to buy books
Rowsome Frank : Verse by the Side of the Road by Frank Rowsome
In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.--1977 Minnesota AlmanacThe whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.--Bov Swift, Knight News Service
Frank Rowsome, Jr. was an American writer and editor for Popular Science magazine, as well as a well-known chronicler of advertising in the twentieth century. They Laughed When I Sat Down, Poetry on the Side of the Road: The Tale of the Burma-Shave Signs and Jingles, and Trolley Car Treasury: A Century of American Streetcars are among his works.
| SKU | Unavailable |
| ISBN 13 | 9780828903516 |
| ISBN 10 | 0828903514 |
| Title | Rowsome Frank : Verse by the Side of the Road |
| Author | Frank Rowsome |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Random House Australia |
| Year published | 1979-09-01 |
| Number of pages | 121 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |