Services Marketing, Global Edition by Christopher Lovelock

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Services Marketing, Global Edition by Christopher Lovelock

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Services Marketing, Global Edition by Christopher Lovelock

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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SKU Unavailable
ISBN 13 9780273756064
ISBN 10 0273756060
Title Services Marketing, Global Edition
Author Christopher Lovelock
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2011-12-13
Number of pages 648
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.