Setting the Agenda by Maxwell Mccombs

Setting the Agenda by Maxwell Mccombs

Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour. New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs, This fully updated new edition will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion.

This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, public and policy agendasIt is a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on agenda setting by one of the founders of this branch of empirical research. David H. Weaver, Indiana University This book illustrates the wide applicability of media agenda-setting theory, nicely organizing research findings from different democracies across the world. In this edition, readers will recognize that agenda-setting continues to be an insightful research paradigm even in the age of new media. Toshio Takeshita, Meiji University

Max McCombs is Jesse H. Jones Centennial Chair in Communication at the School of Journalism, University of Texas at Austin.

SKU	Unavailable
ISBN 13	9780745661100
ISBN 10	0745661106
Title	Setting the Agenda
Author	Maxwell Mccombs
Condition	Unavailable
Binding Type	Paperback
Publisher	Polity Press
Year published	2014-01-31
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable