{"product_id":"showmen-sell-it-hot-book-john-mcelwee-9780971168596","title":"Showmen, Sell It Hot!","description":"A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio ; MGM's gamble on the Marx Brothers with A Night at the Opera ; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford's Stagecoach ; Orson Welles' failed Citizen Kane campaign; Billy Wilder's unusual and dark Hollywood statement picture, Sunset Boulevard ; the selling of Rebel Without a Cause , Giant , and East of Eden following the death of James Dean; Alfred Hitchcock's personal gamble with Psycho ; and much more!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49561600459025,"sku":"GOR011252915","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0971168598.jpg?v=1751045399","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/showmen-sell-it-hot-book-john-mcelwee-9780971168596","provider":"World of Books ","version":"1.0","type":"link"}