Social Media Research Methods by Joseph P Mazer

Social Media Research Methods by Joseph P Mazer

Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.

By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.

A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.

SKU	Unavailable
ISBN 13	9781516581849
ISBN 10	1516581849
Title	Social Media Research Methods
Author	Joseph P Mazer
Condition	Unavailable
Binding Type	Hardback
Publisher	Cognella Academic Publishing
Year published	2023-11-02
Number of pages	248
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.