The Social Psychology of Consumer Behaviour
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The Social Psychology of Consumer Behaviour by Richard Bagozzi
Covers research and practical insights to show how theories in social psychology can be applied to consumer behaviour. This title includes information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory.
Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.
Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
| SKU | Unavailable |
| ISBN 13 | 9780335207220 |
| ISBN 10 | 0335207227 |
| Title | The Social Psychology of Consumer Behaviour |
| Author | Richard Bagozzi |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Open University Press |
| Year published | 2002-08-16 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |