Sony by John Nathan

Sony by John Nathan

In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the 20th century. In this text, John Nathan tells the story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world. One of Sony's greatest early achievements was the Trinitron colour television - by 1998 180 million had been sold world wide. Over the years Sony took recording into the digital age with the compact disc, transformed the way music is listened to with the Walkman, and redrew the computer games market with the Playstation, among many other successes. Sony matched its revolutionary technology with revolutionary methods of marketing - it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western.

John Nathan is the author of a biography of Mishima and translator of Oe and Mishima. He spent 1996 writing and directing a film about Sony and developed a candid relationship with Sony's current chairman and his successor.

SKU	Unavailable
ISBN 13	9780002570251
ISBN 10	0002570254
Title	Sony
Author	John Nathan
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins Publishers
Year published	1999-10-18
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable