The Sponsorship Seeker's Toolkit by Anne-Marie Grey

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The Sponsorship Seeker's Toolkit by Anne-Marie Grey

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Summary

Offers an approach to securing, retaining and managing sponsorship. This book covers such areas as: sponsorship and the Internet; sponsorship and loyalty marketing; helping the sponsor to sell the sponsorship internally; and, surviving a downturn in sponsorship. It is accompanied by a CD that contains a proform sponsorship agreement.

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The Sponsorship Seeker's Toolkit by Anne-Marie Grey

The Health and Performing Artsbooks are the most recent additions to the exciting ten-volume Aboriginal Issues Blackline Master Series. This resource has been designed in consultation with the Aboriginal community, to provide teachers with information and teaching material on various Aboriginal issues applicable to Human Society and Its Environment programs. Performing Arts looks at Aboriginal performing arts in the context of pre-contact Aboriginal performing arts, the impact of invasion on Aboriginal cultural expression and the revitalisation and popularity of Aboriginal performing arts today. It covers information on Aboriginal music, dance and theatre and identifies exciting websites for students to explore these areas further.

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Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid. Kim Skildum-Reid is one of the worlds most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seekers Toolkit' and 'The Sponsors Toolkit', both published by McGraw-Hill. As for ambush marketing? Shes done them, shes stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships
SKU Unavailable
ISBN 13 9780074712214
ISBN 10 0074712217
Title The Sponsorship Seeker's Toolkit
Author Anne-Marie Grey
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2002-11-16
Number of pages 216
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.