The Star Principle by Richard Koch
Richard Koch has made a career out of spotting 'Star Businesses'. By 'Star Business' he means a new business that operates in high-growth market and is a leader in that market. Here, he shows how you too can get rich from the 'Star Principle'. He covers topics such as: So what exactly is a star business? The art of creating stars; and Fake stars.
Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to
Richard Koch is a millionaire entrepreneur (no. 532 in the Sunday Times Rich List) who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.
| SKU | Unavailable |
| ISBN 13 | 9780749928407 |
| ISBN 10 | 0749928409 |
| Title | The Star Principle |
| Author | Richard Koch |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 2008-02-28 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |