STARS AT WAR by Michael Munn

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STARS AT WAR by Michael Munn

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STARS AT WAR by Michael Munn

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

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SKU Unavailable
ISBN 13 9780860519546
ISBN 10 0860519546
Title STARS AT WAR
Author Michael Munn
Condition Unavailable
Binding Type Hardback
Publisher Robson Books Ltd
Year published 1998-01-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.