Statistical Methods in Customer Relationship Management by V Kumar
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.-
Marketing Research
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Marketing Accountability for Marketing and Non-Marketing Outcomes
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Retailing
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Customer Relationship Management
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International Marketing
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Marketing Strategy
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Forecasting in Marketing
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CLUSTERS AND FULLERENES - PROCEEDINGS OF THE ADRIATICO RESEARCH CONFERENCE
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Trematode Infections and Diseases of Man and Animals
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Customer Lifetime Value
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International Marketing Research
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Transformative Marketing
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Managing Customers for Profit
“Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book” (Zentralblatt MATH, 1 May 2013)
Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA.
Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.
| SKU | Unavailable |
| ISBN 13 | 9781119993209 |
| ISBN 10 | 1119993202 |
| Title | Statistical Methods in Customer Relationship Management |
| Author | V Kumar |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-09-28 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |