Strategic Brand Management and Development
Summary
The feel-good place to buy books
Strategic Brand Management and Development by Sotiris T Lalaounis
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory."Insightful and distinctive, it provides a comprehensive overview of brands that balances knowledge and practice that will be useful to anyone interested in brands and their managementA particular strength is the way the book offers a rich context for understanding brands, drawing from culture, design, and history, as well as clear guidance for developing and communicating brands."
Jonathan Schroeder, William A. Kern Professor of Communications, Rochester Institute of Technology, New York, USA
"Branding continues to be an extremely important topic in business. This book covers all the angles of branding in superb ways, from value creation and communications to brand strategy and brand futures. An essential book for anybody who must know about brands now and going forward."
Bernd Schmitt, Robert D. Calkins Professor of International Business at Columbia Business School, USA
Sotiris T. Lalaounis is an Associate Professor in Brand and Design Management and Deputy School Education Director at the University of Bristol Business School, UK. Sotiris earned his PhD from the Centre for Creative Industries at Glasgow Caledonian University. His research interests include organisational tensions and paradoxes in the creative economy. He has published in Creativity and Innovation Management, European Management Journal, and The Design Journal. Sotiris is the author of Design Management: Organisation and Marketing Perspectives, and Strategic Brand Management and Development: Creating and Marketing Successful Brands, both published by Routledge.
| SKU | Unavailable |
| ISBN 13 | 9780367338756 |
| ISBN 10 | 0367338750 |
| Title | Strategic Brand Management and Development |
| Author | Sotiris T Lalaounis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2020-12-31 |
| Number of pages | 344 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |