Strategic Management by Witcher Barry
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? This book looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide a view of Strategic Management in the economic environment.
Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA). Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent’s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP)
| SKU | Unavailable |
| ISBN 13 | 9781408063958 |
| ISBN 10 | 1408063956 |
| Title | Strategic Management |
| Author | Witcher Barry |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2014-01-20 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |