Strategic Management: Creating Competitive Advantages by Dess Gregory

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Strategic Management: Creating Competitive Advantages by Dess Gregory

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Strategic Management: Creating Competitive Advantages by Dess Gregory

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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SKU Unavailable
ISBN 13 9780071111140
ISBN 10 007111114X
Title Strategic Management: Creating Competitive Advantages
Author Dess Gregory
Condition Unavailable
Binding type Hardback
Publisher Mcgraw-Hill (Tx)
Year published 2004-01-01
Number of pages 530
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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