Strategic Marketing by Douglas West

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Strategic Marketing by Douglas West

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Summary

Examines the aspects of traditional marketing strategy topics. Suitable for undergraduate and postgraduate marketing students, this book aims to demonstrate how companies create competitive advantage through the use of strategic marketing. It combines theory and practice within a conceptual framework and reviews marketing tools and techniques.

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Strategic Marketing by Douglas West

Examines the aspects of traditional marketing strategy topics. Suitable for undergraduate and postgraduate marketing students, this book aims to demonstrate how companies create competitive advantage through the use of strategic marketing. It combines theory and practice within a conceptual framework and reviews marketing tools and techniques.

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After completing a four-year term in the US Air Force, John Ford, a native Mainer, was sworn in as a Maine Game Warden. He served as a warden in Waldo County, Maine, throughout the entirety of his twenty-year employment. After retiring in 1990, he ran for county sheriff and was re-elected in 1994. He has been a frequent writer to the Northwoods Sports Journal since 2002 and has authored a local newspaper column since 2002. He and his wife live in Brooks, Maine.

SKU Unavailable
ISBN 13 9780199273980
ISBN 10 0199273987
Title Strategic Marketing
Author Douglas West
Condition Unavailable
Binding Type Paperback
Publisher Oxford University Press
Year published 2006-05-01
Number of pages 552
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.