Studies in Dogmatics by Gc Berkouwer

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Studies in Dogmatics by Gc Berkouwer

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Studies in Dogmatics by Gc Berkouwer

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

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SKU Unavailable
ISBN 13 9780802833945
ISBN 10 0802833942
Title Studies in Dogmatics
Author Gc Berkouwer
Condition Unavailable
Binding Type Hardback
Publisher William B Eerdmans Publishing Company
Year published 1975-12-01
Number of pages 378
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.