Tomorrow People by Martin Raymond
What would you give to see today what your future customers will want? This text should alert decsion-makers to market and consumer behavioural patterns that should enable them to deliver exactly what their customers want. In a world where tomorrow's answers no longer lie in yesterday's data, learn how to read people rather than reports.
"What Richard Pascale did in applying nature's living systems to business models, Martin Raymond does for the future of marketing and brand developmentThis is the closest you will get to finding out who your customers will be tomorrow, what their aspirations and prejudices will be and how your business can provide the products and services that will capture their money." Director Magazine, Oct 2003 "Martin Raymond is something between scientist and wizard: He decodes and translates tomorrow’s consumer attitudes with intelligence and wit. He uses his phenomenal cultural insight to challenge and inspire. This book will become a "must-read" for the brand architects of the future." Susanne Tide-Frater, Head of Creative Direction, Selfridges "The Tomorrow People is a vital and engaging look at how you can gather knowledge today to ensure that, your brand, your product, your service, is relevant and attractive to the customer of tomorrow." Mark Delaney, Samsung Design Europe Martin has produced such a practical account of contemporary research and trend techniques that, if he is not careful, he’ll be doing himself out of a job – essential reading for anyone wishing to update their thinking" Jeremy Brown – Sense Worldwide "The Tomorrow People is for those who want to acquire the ability to read and mine the future to deliver success today. The book is perceptive and practical. It demystifies what good forecasting and trend analysis is about and more importantly, empower the readers to do it themselves. Raymond has done the formidable job of laying bare the paths to future on plain paper." John Williamson, Board Director, Wolff Olins "What [companies] really need to do is understand consumer's lives and fit their brands into them. They need to be trend watchers; they need to be ethnographers; they need to be culturally savvy. But they don't have the skills." The Financial Times
Martin Raymond is Editor of Viewpoint magazine (trend bible for the design and advertising industry) and co-founder of the The Future Laboratory, a leading futures consultancy. When not working with the Futures Lab or editing Viewpoint, Martin lectures at London College of Fashion and Central Saint Martin's College of Art. He also briefs advertising agencies on the next big cultural trends they should be plugging into, and writes for Bare, the Independent on Sunday and Blueprint. He is a regular conference speaker, and also contributes frequently to Radio 4 and Front Row, Radio 4's flagship arts programme.
| SKU | Unavailable |
| ISBN 13 | 9780273659570 |
| ISBN 10 | 027365957X |
| Title | Tomorrow People |
| Author | Martin Raymond |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 2003-05-28 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |