Total Global Strategy by George S Yip

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Total Global Strategy by George S Yip

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Total Global Strategy by George S Yip

A uniquely integrated view of the global strategy issues facing firms today.   Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.   The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

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SKU Unavailable
ISBN 13 9780132374729
ISBN 10 0132374722
Title Total Global Strategy
Author George S Yip
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2011-10-14
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.