Trade Marketing Strategies by Geoffrey Randall

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Trade Marketing Strategies by Geoffrey Randall

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Part of Professional Development S series

Summary

Develops and promotes strategies for marketing to the retailing trade, explaining how manufacturers must build and maintain strong brands and deliver outstanding customer service to retailers. The text is aimed at managers who are responsible for finding practical solutions to marketing problems.

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Trade Marketing Strategies by Geoffrey Randall

Develops and promotes strategies for marketing to the retailing trade, explaining how manufacturers must build and maintain strong brands and deliver outstanding customer service to retailers. The text is aimed at managers who are responsible for finding practical solutions to marketing problems.

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SKU Unavailable
ISBN 13 9780750620123
ISBN 10 0750620129
Title Trade Marketing Strategies
Author Geoffrey Randall
Series Professional Development S
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 1994-08-24
Number of pages 183
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.