Trading up by Michael J Silverstein

  •
1 1

Click to look inside

Trading up by Michael J Silverstein

Checking stock...
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Trading up by Michael J Silverstein

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

You might also like

SKU Unavailable
ISBN 13 9781591840138
ISBN 10 1591840139
Title Trading up
Author Michael J Silverstein
Condition Unavailable
Binding Type Hardback
Publisher Penguin Random House Australia
Year published 2003-10-01
Number of pages 316
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.