{"product_id":"trading-up-book-michael-j-silverstein-9781591840138","title":"Trading up","description":"Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. \u003cp\u003e\u003c\/p\u003e In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. \u003ci\u003eTrading Up\u003c\/i\u003e has become the definitive book about this growing trend.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594744537361,"sku":"GOR001663222","price":20.89,"currency_code":"AUD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50392724111633,"sku":"CIN1591840139G","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50764547391761,"sku":"CIN1591840139VG","price":0.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591840139.jpg?v=1751150215","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/trading-up-book-michael-j-silverstein-9781591840138","provider":"World of Books ","version":"1.0","type":"link"}