The Truth About IKEA by Johan Stenebo
KEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over 2 decades years. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man.
'Racy' Financial Times review 'Explosive' Guardian 'Merciless' Independent 'Stung.' Financial Times 'Ikea's flat-pack Fuhrer.' Mail on Sunday
Johan Stenebo was a key IKEA director for over twenty years and one of the closest collaborators of Ingvar Kamprad, IKEA's billionaire founder and his family. In this book, he argues that Kamprad is secretly the world's richest man, richer than Bill Gates.
| SKU | Unavailable |
| ISBN 13 | 9781908096074 |
| ISBN 10 | 1908096071 |
| Title | The Truth About IKEA |
| Author | Johan Stenebo |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Gibson Square Books Ltd |
| Year published | 2017-09-07 |
| Number of pages | 254 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |