{"product_id":"ultimate-guide-to-social-media-marketing-book-eric-butow-9781599186740","title":"Ultimate Guide to Social Media Marketing","description":"\u003cb\u003eCreate Focused Social Media Campaigns Tailored to Your Business\u003c\/b\u003e\u003cp\u003e\n\u003ci\u003eUltimate Guide to Social Media Marketing\u003c\/i\u003e takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy businesses need to embrace social media marketing\u003c\/li\u003e\n\u003cli\u003eUnderstanding today’s social networks from big ones like Facebook and YouTube to emerging platforms\u003c\/li\u003e\n\u003cli\u003eLearning how to craft your business’s social media strategy using today’s formats\u003c\/li\u003e\n\u003cli\u003eHow to leverage images and video in your social media outreach\u003c\/li\u003e\n\u003cli\u003eLeveraging chat bots, paid social media, and influencer marketing\u003c\/li\u003e\n\u003cli\u003eBuilding your business social marketing team\u003c\/li\u003e\n\u003cli\u003eMeasure your social media outreach progress and improve your performance over time\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49538265022737,"sku":"GOR013400566","price":28.99,"currency_code":"AUD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49553076551953,"sku":"GOR013678111","price":23.99,"currency_code":"AUD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651574538513,"sku":"GOR012823230","price":34.99,"currency_code":"AUD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49726574821649,"sku":"CIN1599186748G","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737540305169,"sku":"NGR9781599186740","price":49.59,"currency_code":"AUD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50174494245137,"sku":"CIN1599186748VG","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51038429511953,"sku":"NIN9781599186740","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52533227585809,"sku":"NLS9781599186740","price":51.39,"currency_code":"AUD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53703806583057,"sku":"CIN1599186748A","price":0.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1599186748.jpg?v=1751419333","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/ultimate-guide-to-social-media-marketing-book-eric-butow-9781599186740","provider":"World of Books ","version":"1.0","type":"link"}