Uncommon Sense, Common Nonsense by Jules Goddard

Uncommon Sense, Common Nonsense by Jules Goddard

Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success.

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has worked for leading advertising firms in New York and London Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is the author of Under New Management and Succeeding with Change.

SKU	Unavailable
ISBN 13	9781846686016
ISBN 10	1846686016
Title	Uncommon Sense, Common Nonsense
Author	Jules Goddard
Condition	Unavailable
Binding Type	Paperback
Publisher	Profile Books Ltd
Year published	2012-05-03
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.