Under Think It by Adam Pierno

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Under Think It by Adam Pierno

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Under Think It by Adam Pierno

Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there's no way to learn - besides getting thrown in the fire or on piddly starter assignments.Finally, someone has put together a comprehensive set of tools for planners and strategists that won't bore you to sleep. Adam Pierno mixes tried and true tools, real-world examples and compelling insights to make this text book something more.

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SKU Unavailable
ISBN 13 9780999399002
ISBN 10 0999399004
Title Under Think It
Author Adam Pierno
Condition Unavailable
Binding Type Paperback
Publisher Santy
Year published 2017-11-05
Number of pages 150
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.