Understanding Children as Consumers
Understanding Children as Consumers
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Summary
Looking at consumption from the child′s perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
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Understanding Children as Consumers by David W Marshall
Looking at consumption from the childs perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debateMarshall earned his M.A. from the Institute for Medieval Studies at the University of York in England. before graduating from Indiana University with a degree in English. He teaches English at California State University, San Bernardino, as an assistant professor.
| SKU | Unavailable |
| ISBN 13 | 9781847879271 |
| ISBN 10 | 1847879276 |
| Title | Understanding Children as Consumers |
| Author | David W Marshall |
| Series | Sage Advanced Marketing Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2010-04-19 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |