Understanding Marketing by Mark Davies

  •
1 1

Understanding Marketing by Mark Davies

Checking stock...
Checking stock...
Summary

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Understanding Marketing by Mark Davies

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

You might also like

SKU Unavailable
ISBN 13 9780134904672
ISBN 10 0134904672
Title Understanding Marketing
Author Mark Davies
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1997-09-26
Number of pages 400
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable