Unfolding The Napkin by Dan Roam

Unfolding The Napkin by Dan Roam

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Unfolding The Napkin by Dan Roam

An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to-
.Improve their three "built-in" visual problem solving tools.

.Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

.Instantly improve their visual imaginations.

.Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

DAN ROAM is the author of The Back of the Napkin, the most popular visual-thinking business book of all time, which has become an international bestseller. It was chosen the best creative and innovation book of the year by Fast Company, BusinessWeek, and The Times (of London). Unfolding the Napkin and Blah Blah Blah are two of his previous works. Dan is the founder and president of Digital Roam Inc., a consulting organization that uses visual thinking to solve difficult challenges for companies including Google, Boeing, eBay, Microsoft, Wal-Mart, Wells Fargo, and the United States government. The United States Navy, as well as the U.S.

SKU Unavailable
ISBN 13 9781591843191
ISBN 10 1591843197
Title Unfolding The Napkin
Author Dan Roam
Condition Unavailable
Binding Type Paperback
Publisher Penguin Putnam Inc
Year published 2009-12-29
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.