Visual Creativity:Inspirational Ideas for Advertising, Animation
Summary
The feel-good place to buy books
Visual Creativity:Inspirational Ideas for Advertising, Animation by Mario Pricken
Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers.
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has written widely on his innovative techniques, including his acclaimed book Creative Advertising, also published this Spring.
| SKU | Unavailable |
| ISBN 13 | 9780500511664 |
| ISBN 10 | 0500511667 |
| Title | Visual Creativity:Inspirational Ideas for Advertising, Animation |
| Author | Mario Pricken |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2004-06-28 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |