Wally Olins: The Brand Handbook
Wally Olins: The Brand Handbook
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Summary
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
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Wally Olins: The Brand Handbook by Wally Olins
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
'Provides insights that books many times its length fail to provide' - Professional Manager
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
| SKU | Unavailable |
| ISBN 13 | 9780500514085 |
| ISBN 10 | 0500514089 |
| Title | Wally Olins: The Brand Handbook |
| Author | Wally Olins |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2008-06-02 |
| Number of pages | 112 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |