What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

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Summary

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

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SKU Unavailable
ISBN 13 9780071408677
ISBN 10 0071408673
Title What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Author Anthony Ulwick
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2005-09-16
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.