What's The Big Idea by Jaime Cabrera

What's The Big Idea by Jaime Cabrera

What's the Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What's The Big Idea? is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand or organization of any kind. Inside this compact book, you'll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it's not just theory-it's filled with real-world ideas, tools and techniques you can implement right now. Jaime covers a wide range of topics-from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit. Throughout his career, Jaime has created work for some of the biggest brands in the world including Hyundai, Microsoft, Mastercard and NBC Universal, just to name of few. And now for the first time ever, he's pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you've always dreamt of being.

SKU	Unavailable
ISBN 13	9798987235508
ISBN 10	8987235505
Title	What's The Big Idea
Author	Jaime Cabrera
Condition	Unavailable
Binding Type	Paperback
Publisher	Plc Publishing
Year published	2022-12-14
Number of pages	152
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.