What's Your Point? by Bruce M Mckinnon
Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand's logo, website, social media, brochures and sales pitches find their target.| SKU | Unavailable |
| ISBN 13 | 9781912863235 |
| ISBN 10 | 1912863235 |
| Title | What's Your Point? |
| Author | Bruce M Mckinnon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Malcolm Down Publishing Ltd |
| Year published | 2019-10-18 |
| Number of pages | 208 |
| Prizes | Runner-up for World Business Book Awards 2020 (United States), Short-listed for Business Book Awards 2020 (UK) |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |