What Would Google Do? by Jeff Jarvis

What Would Google Do? by Jeff Jarvis

"Eye-opening, thought-provoking, and enlightening."

--USA Today

"An indispensable guide to the business logic of the networked era."

--Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."

--San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Jeff Jarvis is a weekly co-host of Leo Laporte's This Week in Google and blogs on media, news, technology, and business at Buzzmachine.com. He is an associate professor at the City University of New York's Graduate School of Journalism and the head of the Tow-Knight Center for Entrepreneurial Journalism. What Would Google Do? is written by the author. Follow the conversation on Twitter (@jeffjarvis and #publicparts) and at buzzmachine.com/publicparts.